And everything just started happening for me, and I was just like, wow, you know?” Then all of a sudden, it’s playing on all the big radio stations in New York. “ ‘God, please, help them play it on just my radio station at home.’ And then they did. But she took that erotic-cabaret sound somewhere new, with her own down-home growl. It makes all the sense in the world Britney was aiming to sound like “Tainted Love” - the breathy New Wave decadence of a U.K. So I kept telling myself, ‘Britney, don’t get any rest.’” You know, how it sounds really low in the lower register - it sounds really sexy. When I sang it, I was just laid back and mellow - it sounds cool, though. So the night before, I stayed up really, really late, so when I went into the studio, I wasn’t rested. “I wanted my voice to just be able to groove with the track. “I wanted my voice to be kind of rusty,” Britney told me. Max Martin wrote and produced the title hit, but it wouldn’t have meant a thing without the menacing way she growls “ooh, baby, baby.” As Britney told me in 2000, she spent the night before the session listening to Soft Cell’s “Tainted Love” (“what a sexy song”), her model for the vibe she was going for. Not bad for a small-town Louisiana teen making her first record. She’s been predicting the future ever since. You could argue the BSBs’ “I Want It That Way” was the last gasp of 20th-century pop, just as “ …Baby One More Time” was the first gasp of the 21st. The Backstreet Boys and ‘NSync were having hits already, but they were doing straight-up mainstream pop compared to the alien apocalyptic robot-disco stomp of Britney. Happy 20th birthday to Britney Spears’ debut album …Baby One More Time, released on January 12th, 1999 - a truly avant-garde full-length that permanently changed how music sounded.
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